2026
Our online shop has been completely redesigned and extensively revamped.
A family tradition for 175 years
What began as a family business in 1851 is now synonymous with umbrellas you can rely on. Whether compact for on the go or classically elegant – you’ll find the perfect everyday companion here. Our models stand for long-lasting quality, well-thought-out features and modern design. High-quality materials and precise craftsmanship ensure lasting enjoyment.
Knirps – the umbrella with the red dot
We are co-owners of the world-renowned Knirps brand, the umbrella with the red dot. For over 90 years, Knirps has been shaping the international market with quality, innovation and stylish design. With a presence in over 40 countries, we combine global experience with a keen eye for tomorrow’s trends.
Would you like to buy an original Knirps? Visit the Knirps online shop now.
Swiss-made production
Our Swiss-made umbrellas are handcrafted in Uznach with a wealth of experience and precision. High-quality materials, meticulous workmanship and attention to detail make every umbrella a long-lasting companion. Around 8,000 umbrellas are produced here every year – with genuine craftsmanship and the highest quality standards.
Our family history ↘
Since 1851, our family history has shaped Strotz AG. For generations, we have been developing umbrellas with experience, care and a clear commitment to quality. Tradition and innovation go hand in hand – resulting in durable products you can rely on in everyday life. As co-owners of the Knirps brand, we also bring international expertise and the highest quality standards to every detail.
2024
The logo has been modernised and revamped – as an expression of our values and our expertise.
2014
Andrea Strotz has been serving as Co-CEO of the family business since October 2014. She is responsible for sales, marketing, human resources and production in Asia.
2008
Since 2008, Roman Strotz has represented the fifth generation to be actively involved in the company. He took over his father’s areas of responsibility and is now in charge of production, promotional umbrellas, finance and logistics.
1970
From 1970 onwards, the fourth generation took over the running of the company: Charles Strotz was responsible for production and human resources, whilst Edgar Strotz took charge of purchasing, sales, marketing and design from 1976.
1943
From 1943 to 1970, Karl Strotz-Büchli ran the umbrella factory and, in 1954, built the current factory building in Uznach. Strotz became synonymous with elegant, fashionable umbrellas – and the umbrella became a mass-produced item.
1905
In 1905, Karl Strotz-Spiess took over the umbrella factory and ran it for almost four decades. Despite crises, he expanded the business and workshop – and made the umbrella an indispensable part of everyday life.
1851
After completing his apprenticeship, Arnold Strotz set up his own workshop in Uznach in 1851. He travelled throughout Switzerland with his handmade umbrellas, thereby laying the foundations for the Swiss Umbrella Factory.